Advertisement Policy

Last Updated: October 2, 2026

Welcome to WBMerit.in.

This Advertisement Policy explains the rules and conditions applicable to individuals, businesses, educational institutions, service providers, agencies, brands, and other parties that wish to advertise or promote products, services, courses, events, or other offerings through WBMerit.in.

WBMerit.in is an independent educational website primarily serving students, teachers, parents, and education-related audiences in West Bengal.

1. Purpose of This Policy

Our advertising policy is designed to:

Maintain a safe and trustworthy environment for students and visitors.
Protect users from misleading or inappropriate advertising.
Establish clear requirements for advertisers.
Maintain the quality and reputation of WBMerit.in.
Explain advertising approval, payment, placement, and cancellation rules.
Ensure that advertisements are distinguishable from editorial and educational content.

By submitting an advertisement to WBMerit.in, an advertiser agrees to comply with this Advertisement Policy, our Terms and Conditions, and any additional advertising agreement applicable to the campaign.

2. Independent Educational Website

WBMerit.in is an independent educational website.

WBMerit.in is not affiliated, associated, authorized, sponsored, endorsed, or officially connected with the West Bengal Board of Secondary Education (WBBSE) or the West Bengal Council of Higher Secondary Education (WBCHSE).

Advertisers must not use the names, logos, marks, or reputation of WBBSE, WBCHSE, or another educational authority in a manner that falsely suggests that WBMerit.in or the advertiser is officially affiliated with, approved by, or endorsed by such authority.

3. Advertising Opportunities

Depending on availability, WBMerit.in may offer advertising opportunities such as:

Website banner advertisements.
Sidebar advertisements.
In-content advertisements.
Homepage advertising.
Sponsored placements.
Educational service promotions.
Featured listings.
Sponsored articles or content.
Promotional announcements.
Other advertising formats offered by WBMerit.in.

Available advertising formats, locations, dimensions, pricing, duration, and traffic-related information may vary.

An advertising enquiry does not guarantee availability.

4. Advertising Approval

All advertisements are subject to review and approval by WBMerit.in.

We reserve the right to:

Approve an advertisement.
Reject an advertisement.
Request modifications.
Request additional information.
Change an advertisement’s placement.
Remove an advertisement.
Decline an advertising relationship.

Approval of one advertisement does not guarantee approval of future advertisements from the same advertiser.

5. Advertiser Responsibility

Advertisers are solely responsible for ensuring that their advertisements and landing pages are:

Accurate.
Lawful.
Not misleading.
Properly disclosed where required.
Supported by appropriate evidence where claims are made.
Free from copyright infringement.
Free from deceptive practices.
Suitable for the intended audience.

Advertisers must have the necessary rights and permissions for all text, images, logos, trademarks, videos, and other materials supplied to WBMerit.in.

6. Accuracy of Advertising Claims

Advertisements must not contain false, deceptive, exaggerated, or unsupported claims.

Advertisers must not falsely claim:

Guaranteed examination results.
Guaranteed admission.
Guaranteed employment.
Guaranteed scholarships.
Guaranteed marks or ranks.
Official government or board approval.
Guaranteed income.
Guaranteed financial returns.
Guaranteed health outcomes.
Exclusive rights that the advertiser does not possess.

Claims should be capable of being substantiated when reasonably requested.

7. Educational Advertising

Because WBMerit.in serves students and educational audiences, additional care is required for advertisements relating to:

Coaching centres.
Tuition classes.
Online courses.
Educational apps.
Study materials.
Training programmes.
Scholarships.
Career services.
Admission services.
Educational institutions.

Advertisers must clearly describe their services and should not create the false impression that a particular result, admission, rank, certificate, or examination outcome is guaranteed.

8. Student Protection

WBMerit.in may reject advertisements that we consider inappropriate for a student-oriented environment.

Advertisements must not encourage students to:

Engage in cheating or examination malpractice.
Purchase leaked examination papers.
Obtain unauthorized examination materials.
Commit academic fraud.
Share examination credentials.
Participate in unlawful activities.

Advertisements targeting students must use clear and understandable language and must not deliberately exploit students’ lack of experience.

9. Prohibited Advertisements

WBMerit.in generally does not accept advertisements promoting illegal, fraudulent, deceptive, or harmful activities.

Prohibited or restricted advertising may include, but is not limited to:

Illegal products or services.
Fraudulent schemes.
Fake educational certificates.
Examination paper leaks.
Academic cheating services.
Hacking or unauthorized access services.
Malware or malicious software.
Counterfeit goods.
Pirated content.
Adult sexual services or explicit material.
Hate or extremist content.
Violent or unlawful activities.
Misleading financial schemes.
Unlawful gambling services.
Products or services prohibited by applicable law.

We may also restrict advertisements for products or services that are inappropriate for a student-focused audience.

10. Financial and Investment Advertising

Advertisements involving financial products, investments, loans, trading, insurance, cryptocurrency, or similar services must comply with applicable laws and regulatory requirements.

Advertisers must not make misleading claims about guaranteed profits, risk-free returns, or guaranteed financial outcomes.

WBMerit.in may request appropriate licensing or regulatory information before approving such advertising.

11. Health-Related Advertising

Health, medical, wellness, pharmaceutical, supplement, or similar advertisements must comply with applicable laws and advertising requirements.

Advertisers must not make unsupported claims about curing, treating, preventing, or guaranteeing outcomes for diseases or medical conditions.

WBMerit.in may reject health-related advertisements that are unsuitable for its audience or cannot reasonably substantiate their claims.

12. Political and Public-Issue Advertising

Where WBMerit.in accepts political or public-issue advertising, such advertisements must comply with applicable laws, election rules, disclosure requirements, and platform policies.

Advertisers are responsible for obtaining any required permissions, declarations, certifications, or disclosures.

WBMerit.in may apply additional review requirements to political or public-issue advertising.

13. Advertising to Minors

Advertisers must take particular care when advertisements may be viewed by children or young students.

Advertisements must not:

Exploit children’s lack of experience.
Encourage unsafe behaviour.
Encourage unnecessary disclosure of personal information.
Use deceptive urgency.
Mislead students about educational outcomes.
Encourage inappropriate purchases without appropriate safeguards.

We may reject advertising that we believe is unsuitable for a student audience.

14. Sponsored Content

If WBMerit.in publishes sponsored articles, sponsored educational content, promotional articles, or similar paid content, the commercial nature of the content may be disclosed appropriately.

Sponsored content must not be presented in a way that falsely suggests that an advertiser paid for an independent editorial opinion.

Advertisers may provide factual information and reasonable promotional material, but publication remains subject to WBMerit.in’s editorial and advertising requirements.

15. Editorial Independence

Payment for advertising does not automatically give an advertiser control over WBMerit.in’s independent editorial content.

Advertisers cannot require WBMerit.in to publish false, misleading, defamatory, or unlawful information.

Advertising arrangements and editorial decisions may be treated separately.

16. Advertisement Placement

WBMerit.in may determine the appropriate location, format, size, and presentation of an advertisement.

Unless a written advertising agreement states otherwise, advertisers should not assume that a particular position or page will remain permanently available.

Website design, content structure, traffic patterns, and advertising inventory may change over time.

17. Advertising Materials

Advertisers must provide advertising materials in the format, dimensions, file type, and technical specifications requested by WBMerit.in.

Materials may include:

Images.
Logos.
Banner graphics.
Text.
Videos.
Landing-page URLs.
Tracking parameters.
Other promotional assets.

We may request replacement materials if submitted assets do not meet technical, quality, legal, or editorial requirements.

18. Landing Pages

The destination or landing page associated with an advertisement must:

Function properly.
Clearly describe the advertised offer.
Not contain malware.
Not engage in deceptive practices.
Not automatically download harmful software.
Not impersonate another organization.
Have appropriate privacy and legal information where required.

An advertisement may be rejected or removed if its landing page violates these requirements.

19. Third-Party Services

Advertisers may use third-party advertising platforms, analytics services, payment providers, or tracking systems.

Advertisers are responsible for ensuring that their use of such services complies with applicable law and the relevant third-party terms.

WBMerit.in is not responsible for the privacy practices or technical operation of an advertiser’s external services.

20. Tracking and Cookies

Where advertisements use tracking technologies, advertisers are responsible for ensuring that such technologies comply with applicable privacy and consent requirements.

Advertisers should not use WBMerit.in advertising placements to collect personal information unlawfully or without the necessary permissions.

21. Payment

Advertising fees, payment schedules, taxes, and other commercial terms will be communicated to the advertiser before or during the advertising arrangement.

Unless otherwise agreed in writing, advertising placement may be subject to payment before publication.

An advertisement will not necessarily be published until the required payment and advertising materials have been received and approved.

22. Pricing

Advertising rates may vary depending on:

Advertising format.
Placement.
Campaign duration.
Page or section.
Traffic or audience requirements.
Promotional package.
Campaign specifications.

WBMerit.in may change advertising rates for future campaigns.

A confirmed advertising agreement may be governed by the price and conditions agreed for that campaign.

23. Taxes

Advertisers are responsible for any applicable taxes, duties, or charges associated with their advertising purchase, unless otherwise agreed in writing.

Where required by applicable law, applicable taxes may be added to the advertised price.

24. Campaign Duration

Advertising campaigns may operate for a specified period agreed between WBMerit.in and the advertiser.

Campaign duration may be affected by:

Technical issues.
Website maintenance.
Content changes.
Force majeure events.
Policy violations.
Advertiser-requested changes.
Other circumstances beyond reasonable control.

25. Advertisement Rejection or Removal

WBMerit.in may reject, suspend, or remove an advertisement if:

It violates this policy.
It becomes unlawful.
It contains misleading information.
Its landing page becomes unsafe.
The advertiser fails to make required payments.
The advertiser provides inaccurate information.
The advertisement creates a significant user-safety concern.
The advertisement is inappropriate for the website’s audience.
The advertiser violates an applicable agreement.

Where appropriate, we may notify the advertiser before removal. Immediate removal may occur when necessary to protect users or the website.

26. Refunds for Advertising

Advertising refunds are governed by the specific commercial terms agreed for the campaign and our applicable Refund and Cancellation Policy.

Where an advertisement is rejected because it violates this Advertisement Policy, any refund will be determined according to the applicable advertising agreement and circumstances.

No refund is automatically guaranteed simply because an advertiser changes its mind after a campaign has begun.

27. Campaign Performance

Unless expressly agreed in writing, WBMerit.in does not guarantee:

A particular number of impressions.
A particular number of clicks.
A particular number of leads.
A particular sales volume.
A particular conversion rate.
A particular increase in traffic.
A particular business or financial result.

Advertising performance can be affected by many factors outside our reasonable control.

28. Traffic and Audience Information

Where WBMerit.in provides traffic, audience, or advertising statistics, such information should be treated as estimates or measurements based on the relevant systems and reporting methods.

Historical traffic or performance does not guarantee future traffic or advertising performance.

29. Advertiser Intellectual Property

Advertisers retain their rights in their own trademarks, logos, images, text, and other materials, subject to applicable law.

By providing advertising materials to WBMerit.in, the advertiser confirms that it has the necessary rights to use those materials and grants WBMerit.in permission to display them for the agreed advertising purpose.

30. Indemnification

To the extent permitted by applicable law, an advertiser may be responsible for claims, losses, damages, liabilities, costs, or expenses arising from:

The advertiser’s products or services.
Advertising materials supplied by the advertiser.
False or misleading claims.
Intellectual property infringement.
Violation of applicable law.
Violation of this Advertisement Policy.
The advertiser’s landing page or external services.

Specific indemnification obligations may be established in a separate written advertising agreement.

31. No Endorsement

The publication of an advertisement on WBMerit.in does not necessarily mean that WBMerit.in endorses, recommends, guarantees, or verifies the advertiser, product, service, or claim.

Users should independently evaluate products and services before making purchasing or other decisions.

32. Complaints About Advertisements

If you believe an advertisement on WBMerit.in is misleading, inappropriate, fraudulent, unsafe, or otherwise violates this policy, you may report it to us.

Please provide:

Advertisement details.
The page where the advertisement appeared.
The reason for the complaint.
Relevant evidence or screenshots, where available.

We may review the complaint and take appropriate action.

33. Advertiser Confidentiality

Where an advertiser provides confidential commercial information to WBMerit.in, we will handle such information according to the applicable agreement and law.

Advertisers should not send unnecessary confidential information when making a general advertising enquiry.

34. Changes to This Advertisement Policy

WBMerit.in may update this Advertisement Policy from time to time to reflect changes in our advertising services, website, technology, legal requirements, or business practices.

The updated version will be published on this page with a revised Last Updated date.

35. Contact Us

For advertising enquiries, campaign information, advertising materials, or policy questions, please contact WBMerit.in through the official advertising contact details.

Website: WBMerit.in

Email: [admin@wbmerit.in]

Contact Page: [https://wbmerit.in/contact/]

Website Owner/Entity: [WBMerit]

Address: [Ghatal, Paschim Medinipur, West Bengal, India, Pin – 721222]

36. Acceptance of This Policy

By submitting an advertising enquiry, purchasing an advertising placement, providing advertising materials, or running an advertising campaign through WBMerit.in, the advertiser acknowledges that it has read, understood, and agreed to this Advertisement Policy and any applicable advertising agreement.